In the 21st century, I’ve noticed three things have come to define my lifestyle: physical and environmental health, and individuality. Millennials everywhere are obsessed with uniqueness in a time when it’s difficult to come by. Between frequenting build-your-own restaurants, making my own smoothies, and living on the organic bandwagon, I decided to ask myself a question: Why not marry the three?
My answer led me to create Niche, a unique build-your-own juice bar dedicated to expanding the healthy-eaters palette (and using natural products in place of plastic wherever possible). Its face is meant to be fun, colorful, and friendly while offering young health-seekers the chance to express themselves with what I (personally) love best: food!