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  • Branding
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  • Karen, Who?
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Pantheon Vodka

I know what you’re thinking: isn’t Greece wine country? On that note, you’d mostly be right. In fact, the Greeks were so proud of the drink, they dedicated an entire way of life to it.

Unfortunately, when you’re a super-taster like me, the straight stuff just isn’t for you.

I like my drinks to run a bit more interesting, and surprisingly, so do a lot of my male friends. So, between the “Can I try that”s and the “That looks good”s, what is it that keeps them from taking the plunge? My guess: “Mixed drinks are for girls”. But do they HAVE to be?

That's why I created Pantheon, a dark, edgy vodka brand designed to make guys feel comfortable with mixed brews, while still maintaining their masculine dignity. Party on, dudes.

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Karen.e.graphics |   DESIGN WITH CHARACTER