The value of personal hygiene—in any romantic endeavor—cannot be overstated. Because I’ve had the pleasure of knowing my partner since our awkward stage, this issue has been something we’ve addressed—on his end—multiple times. But between heavy scents and ineffective products, I had to ask: Does cologne have to be overwhelming? And what about deodorant that actually works?
With those questions in mind, I decided to create a new, sleek brand for men. Specializing in one main scent, the brand's goal was to appeal to men by providing a subtle yet attractive aroma, and the opportunity to give a little back to themselves with some good old-fashioned pampering. Sly is all about subtlety, but it’s also about results. Why not look good and feel good? Intended to be light enough to get up-close, yet strong enough to impress, I wanted the brand to be sleek and stylish. Just like a good first date.